Hande Türker

Professor

hande.turker@bogazici.edu.tr

Education: 

B.A.: Marmara University, Business Administration (English)
M.A.: Boğaziçi University, Business Administration
Ph.D.: Boğaziçi University, Business Administration (Marketing)

Courses Taught: 

MIS 224 - Research Methodology
MIS 519 - Research Methodology
MIS 611 - Research Design, Data Collection & Analysis
BIS 516 - E-Business Management
BIS 554 - Digital Marketing and Social Media

Research Interests: 

Electronic Marketing
Online Consumer Behavior
Mobile Marketing

International Articles: 
  • Kocak, E., Nasir, V. A., Turker, H. B. (2026) “Exploring Consumer Motives for Engagement with Branded Content on Instagram: A Focus Group Study in Turkey.” Atlantic Journal of Communication, 34(1), pp. 56–78.
  • Yasar, R., Turker, H.B., Nasir, V. Aslihan (2025) “Demystifying and Framing the Sharing Economy Literature: An in-Depth Content Analysis.” Journal of Cleaner Production, 520, pp. 146131.
  • Ozturk, E., Nasir, V. Aslihan, Turker, Hande B. (2024) “Critical Success Factors of Co-Innovation Platforms: A Systematic Literature Review.” Innovation & Management Review, 21(3), pp. 168-181.
  • Basarir-ozel, B., Nasir, V. Aslihan, Hande B. Turker (2023) “Determinants of Smart Home Adoption and Differences Across Technology Readiness Segments.” Technological Forecasting and Social Change, 197(December Issue), pp. Article 122924.
  • Basarir-ozel, B., Turker, H.B., Nasir, V.A. (2022) “Identifying the Key Drivers and Barriers of Smart Home Adoption: A Thematic Analysis from the Business Perspective.” Sustainability, 14(15).
  • Kocak, E., Nasir, V. A., Turker, H. B. (2020) “What Drives Instagram Usage? User Motives and Personality Traits.” Online Information Review, 44(3), pp. 625-643.
  • Kimiloglu, H., Ozturan, M., Kutlu, B. (2017) “Perceptions About and Attitude Toward the Usage of E-Learning in Corporate Training.” Computers in Human Behaviour, 72, pp. 339-349.
  • Sencer, A., Ozturan, M., Kimiloglu, H. (2015) “A Web 2.0 Supported Business Process Management Environment for Collaborative Research.” International Journal of Information Engineering and Electronic Business, 7(1), pp. 8-17.
  • Caliskan, S., Kutlu B., Kimiloglu, H. (2013) “The Contribution of Online Travel Agencies to the Profitability of Hotels: Case of Turkey.” Interdisciplinary Journal of Research in Business, 3(3), pp. 8-18.
  • Kimiloglu, H., Ozturan, M., Kutlu, B. (2013) “E-Learning for Corporate Trainings in Turkey: An Exploratory Study.” Business Management Dynamics, 3(3), pp. 27-38.
  • Caliskan, S., Kutlu, B., Kimiloglu, H. (2012) “Effects of Dynamic Packaging Systems on Travel Agencies: Case of Turkey.” International Journal of Business and Social Science, 3(20), pp. 301-310.
  • Kimiloglu, H., Ozturan, M, Erdem, A.S. (2012) “Collaborative Research: Opinions and IT Utilization Potential.” Management Research Review, 35(12), pp. 1134-1152.
  • Kimiloglu, H., Ozturan, M., Kutlu, B. (2011) “Market Analysis for Mobile Virtual Network Operators (Mvnos): The Case of Turkey.” International Journal of Business and Management, 6(6), pp. 39-54.
  • Kimiloglu, H., Nasir, V.A., Nasir, S. (2010) “Discovering Behavioral Segments in the Mobile Phone Market.” Journal of Consumer Marketing, 27(5), pp. 401-413.
  • Kimiloglu, H., Zarali, H. (2009) “What Signifies Success in E-Crm?.” Marketing Intelligence and Planning, 27(2-3), pp. 246-267.
  • Kimiloglu, H. (2004) “The E-Literature: A Framework for Understanding the Accumulated Knowledge About Internet Marketing.” Academy of Marketing Science Review, 2004(6).
International Book Chapters: 
  • Nasir, V. A., Turker, H. B. (2018) “Bölüm 15: Reklam ve Halkla İlişkiler. Çeviri Chapter 15: Advertising and Public Relations. Principles of Marketing. by P. Kotler & G. Armstrong. Ed. Prof.dr.ercan Gegez.” pp. 448-475.
  • Nasır, A., Kımıloglu, H. (2006) “Organik Tarim Ürünlerinin Ekonomik Boyutu ve Pazarlanmasi Organik Tarim Sektörünün Sürdürülebilir Rekabet Avantaji: Uygulamalar ve Stratejiler.” URAK Yayinlari.
International Conference Paper: 
  • Nasir, V.A., Turker, H.B., Uzun, G., Kuzu, R. (2024) “The Determinants of Omnichannel Integration in Fashion Industry.” 6th International Conference on New Trends in Management, Business and Economics.
  • Turker, H.B., Nasir, V.A., Sirman, B., Ozelli, O. (2024) “Using the Nostalgia Appeal in Advertising: A Study on Its Effect on Brand Perception.” 6th International Conference on New Trends in Management, Business and Economics.
  • Nasir, V.A., Turker, H.B., Aykac, E.D., Unal, E.B. (2023) “The Factors Affecting Gen Z’s Loyalty Toward Online Marketplaces.” 24th Annual International Conference of Global Business and Technology Association (GBATA).
  • Turker, H.B., Nasir, V.A., Sucu, Y., Yilmaz, B. (2023) “Consuming and Engaging with News in Socıal Media: Do All Users Have Similar Motives?.” 24th Annual International Conference of Global Business and Technology Association (GBATA).
  • Atasü, S. İdil, Nasir, V. Aslihan, Turker, Hande B. (2021) “What Is Important for Consumers in Wearable Medical Device (Wmd) Usage Intention?.” Emerging Trends in Marketing & Management (ETIMM), pp. 40-48.
  • Kocak, E., Nasir, V. A., Turker, H. (2019) “Personality Trait Differences of Instagram Users and Non-Users.” 20th International Conference on Social Sciences (ICSS), organized by EUSER, Zurich, Switzerland, pp. 13-21.
  • Turker, H. B., Nasir, V. A., Erguney, U., Senel, C. (2018) “Factors Determining the Adoption of Sharing Economy Models in the Travel Context.” Emerging Trends in Marketing & Management (ETIMM), pp. 57-58.
  • Kimiloglu, H., Emre, U. (2009) “Attitudes Toward Web-Based Advertising and Specific Internet Ad Formats.” International Academy of Management and Business 2009 Fall Conference, Istanbul, Turkey.
  • Kardes, N.E., Kimiloglu H. (2008) “Consumers’ Perceptions of Technology and the Benefits of Technologically Improved Marketing Activities.” Global Business and Technology Association Tenth International Conference, pp. 470-479.
  • Zarali, H., Kimiloglu, H. (2008) “Understanding the State of Customer Relationsjip Management Practices in Internet Businesses in Turkey.” Global Business and Technology Association Tenth International Conference, pp. 1183-1193.
  • Nikbay, U.H., Kimiloglu, H. (2007) “Critical Success Factors in E-Tailing and Priority Differences Between Alternative Online Consumer Tendencies.” Academy of Marketing Science – World Marketing Congress, 8, pp. 324-337.
  • Kimiloglu, H., Nasir, A., Nasir, S. (2006) “Consumer Satisfaction, Loyalty and Switching Behavior: An Empirical Study on the Mobile Phone Market in Turkey.” Proceedings of the Global Business and Technology Association International Conference, Moscow, Russia.
  • Gunes, F., Basoglu, An., Kimiloglu, H. (2003) “Business and Information Technology Strategies and Their Impact on Organizational Performance.” PICMET'03, Portland International Conference on Management of Engineering and Technology, Portland, USA, pp. 208-216.
  • Kimiloglu, H. (2001) “Are the Rules of the Battlefield Changing? Competition in the New Era of Electronic Commerce.” Proceedings of the International Conference of the Global Business and Technology Association, İstanbul, Turkey.
  • Kimiloglu, H. (1999) “The Impact of Cultural Differences on the Purchase Decisions and Pre and Post Purchase Considerations of Consumers: The Culture-Purchase Interaction Matrix.” Proceedings of the Advances in Consumer Research, Columbus-Ohio, USA.
National Conference Paper: 
  • Akin Eriş, B., Kımıloğlu, H. (2011) “Tüketicilerin Mobil Pazarlama Faaliyetlerine Yaklaşımı.” 16. Ulusal Pazarlama Kongresi Bildiri Kitabı.
  • Kimiloglu, H. (2008) “Sürdürülebilir Tüketim ve Tüketimde Sadelesmenin Bir Yasam Biçimi Olarak Benimsenmesi: Kentli Çalisan Tüketici Kesimi Üzerine Bir Arastirma.” 13.Ulusal Pazarlama Kongresi, Adana, Türkiye, pp. 147-162.
  • Koç, A., Kimiloglu, H. (1999) “Türkiye’de Pazarlama Kavram ve Anlayisinin Gelisimi.” Ulusal Pazarlama Kongresi Bildirileri, Mustafa Kemal Üniversitesi, Antakya- Hatay, Türkiye.