Hande Türker

Prof. Dr.

hande.turker@bogazici.edu.tr

+90 (212) 359 6935

B227

Education: 

Undergraduate: Marmara Uni.,Business Administration (English)

M.A.: Bogazici Uni.,Business Administration

Ph.D.: Bogazici Uni.,Business Administration (Marketing)

Courses Taught: 

MIS 224 - Research Methodology

MIS 492 - Project

MIS 519 - Research Methodology

MIS 611 - Research Design, Data Collection & Analysis 

BIS 516 - E-Business Management

BIS 554 - Digital Marketing and Social Media

Research Interests: 

Electronic Marketing

Online Consumer Behavior

Mobile Marketing

International Articles: 
  • Ozturk, E., Nasir, V. Aslihan, and Turker, Hande B. (2024) “Critical Success Factors of Co-innovation Platforms: A Systematic Literature Review”. Innovation & Management Review, Vol.21, Issue: 3, pp. 168-181. (Scopus).
  • Basarir-Ozel, B., Nasir, V. Aslihan & Hande B. Turker, (2023). “Determinants of Smart Home Adoption and Differences Across Technology Readiness Segments”. Technological Forecasting and Social Change. Vol. 197. December Issue. Article 122924.(SSCI).
  • Basarir-Ozel, B., Turker, H.B., Nasir, V.A. (2022), "Identifying the Key Drivers and Barriers of Smart Home Adoption: A Thematic Analysis from the Business Perspective", Sustainability, Vol: 14, No: 15 (SSCI) .
  • Kocak, E., Nasir, V. Aslihan, Turker, Hande B. (2020), "What drives Instagram usage? User motives and personality traits", Online Information Review, Vol: 44, No: 3, pp. 625-643 (SSCI) .
  • Kimiloglu, H., Ozturan, M., Kutlu, B. (2017), "Perceptions About and Attitude Toward The Usage of E-learning in Corporate Training", Computers in Human Behaviour, Vol: 72, pp. 339-349 (SSCI) .
  • Sencer, A., Ozturan, M., Kimiloglu, H (2015), "A Web 2.0 Supported Business Process Management Environment for Collaborative Research", International Journal of Information Engineering and Electronic Business, Vol: 7, No: 1, pp. 8-17.
  • Kimiloglu, H., Ozturan, M., Kutlu, B. (2013), "E-learning for Corporate Trainings in Turkey: An Exploratory Study", Business Management Dynamics, Vol: 3, No: 3, pp. 27-38.
  • Caliskan, S., Kutlu B., Kimiloglu, H. (2013), "The Contribution of Online Travel Agencies to the Profitability of Hotels: Case of Turkey", Interdisciplinary Journal of Research in Business, Vol: 3, No: 3, pp. 8-18.
  • Kimiloglu, H., Ozturan, M, Erdem, A.S. (2012), "Collaborative Research: Opinions and IT Utilization Potential", Management Research Review, Vol: 35, No: 12, pp. 1134-1152.
  • Caliskan, S., Kutlu, B., Kimiloglu, H. (2012), "Effects of Dynamic Packaging Systems on Travel Agencies: Case of Turkey", International Journal of Business and Social Science, Vol: 3, No: 20, pp. 301-310.
  • Kimiloglu, H., Ozturan, M., Kutlu, B. (2011), "Market Analysis for Mobile Virtual Network Operators (MVNOs): The Case of Turkey", International Journal of Business and Management, Vol: 6, No: 6, pp. 39-54.
  • Kimiloglu, H., Nasir, V.A., Nasir, S. (2010), "Discovering Behavioral Segments in the Mobile Phone Market", Journal of Consumer Marketing, Vol: 27, No: 5, pp. 401-413 (Scopus, e-SCI).
  • Kimiloglu, H., Zarali, H. (2009), "What Signifies Success in e-CRM?", Marketing Intelligence and Planning, Vol: 27, No: 2-3, pp. 246-267.
  • Kimiloglu, H. (2004), "The E-Literature: A Framework for Understanding The Accumulated Knowledge About Internet Marketing", Academy of Marketing Science Review, Vol: 2004, No: 6.
International Book Chapters: 
  • Nasir, V. A., Turker, H. B. (2018), "Bölüm 15: Reklam ve Halkla İlişkiler. Çeviri Chapter 15: Advertising and Public Relations. Principles of Marketing. By P. Kotler & G. Armstrong. Ed. Prof.Dr.Ercan Gegez", ss. 448-475.
  • Nasır, A., Kımıloglu, H. (2006), "Organik tarim ürünlerinin ekonomik boyutu ve pazarlanmasi organik tarim sektörünün sürdürülebilir rekabet avantaji: Uygulamalar ve stratejiler", In I. H. Eraslan (Ulusal Rekabet Arastirmalari Kurumu-URAK) & F. Selli (GAP Idaresi Baskanligi), Istanbul: URAK Yayinlari.
International Conference Paper: 
  • Nasir, V.A., Turker, H.B., Aykac, E.D., & E.B. Unal (2023). “The Factors Affecting Gen Z’s Loyalty Toward Online Marketplaces”. 24th Annual International Conference of  Global Business and Technology Association (GBATA) on July 10-14, Prag/Czech Republic.
  • Turker, H.B., Nasir, V.A., Sucu, Y., & Yilmaz, B. (2023). “Consuming and Engaging With News in Socıal Media: Do All Users Have Similar Motives? 24th Annual International Conference of  Global Business and Technology Association (GBATA) on July 10-14, Prag/Czech Republic.
  • Atasü, S. İdil, Nasir, V. Aslihan, Turker, Hande B. (2021), "What is Important for Consumers in Wearable Medical Device (WMD) Usage Intention?", Emerging Trends in Marketing & Management (ETIMM), pp. 40-48, Bucharest, Romania (Virtual Conference), 1-2 July 2021.
  • Kocak, E., Nasir, V. A., Turker, H. (2019), "Personality Trait Differences of Instagram Users and Non-Users", 20th International Conference on Social Sciences (ICSS), organized by EUSER, pp. 13-21, Zurich, Switzerland, 6-7 September.
  • Turker, H. B., Nasir, V. A., Erguney, U., Senel, C. (2018), "Factors Determining the Adoption of Sharing Economy Models in the Travel Context", Emerging Trends in Marketing & Management (ETIMM), pp. 57-58, Bucharest, Romania, September 27-29.
  • Kimiloglu, H., Emre, U. (2009), "Attitudes Toward Web-Based Advertising and Specific Internet Ad Formats", International Academy of Management and Business 2009 Fall Conference, Istanbul, Turkey, Oct.12-14 2009, ISSN 1949-9108.
  • Kardes, N.E., Kimiloglu H. (2008), "Consumers’ Perceptions of Technology and the Benefits of Technologically Improved Marketing Activities", Global Business and Technology Association Tenth International Conference, pp. 470-479, Madrid, Spain, July 8-12 2008, ISBN: 1-932917-04-7.
  • Zarali, H., Kimiloglu H. (2008), "Understanding the State of Customer Relationsjip Management Practices in Internet Businesses in Turkey", Global Business and Technology Association Tenth International Conference, pp. 1183-1193, Madrid, Spain, July 8-12 2008, ISBN: 1-932917-04-7.
  • Nikbay, U.H., Kimiloglu, H. (2007), "Critical Success Factors in E-tailing and Priority Differences Between Alternative Online Consumer Tendencies", Academy of Marketing Science – World Marketing Congress, Vol: 8, pp. 324-337, ISBN 0-939783-13-4, Verona, Italy, July 11-14 2007.
  • Kimiloglu, H., Nasir, A., Nasir, S. (2006), "Consumer Satisfaction, Loyalty and Switching Behavior: An Empirical Study on the Mobile Phone Market in Turkey", Proceedings of the Global Business and Technology Association International Conference, Moscow, Russia.
  • Gunes, F., Basoglu, AN., Kimiloglu, H. (2003), "Business and Information Technology Strategies and Their Impact on Organizational Performance", PICMET'03, Portland International Conference on Management of Engineering and Technology, Tem, pp. 208-216, Portland, USA.
  • Kimiloglu, H. (2001), "Are the Rules of the Battlefield Changing? Competition in the New Era of Electronic Commerce", Proceedings of the International Conference of the Global Business and Technology Association, İstanbul, Turkey.
  • Kimiloglu, H. (1999), "The Impact of Cultural Differences on the Purchase Decisions and Pre and Post Purchase Considerations of Consumers: The Culture-Purchase Interaction Matrix", Proceedings of the Advances in Consumer Research, Columbus-Ohio, USA.

 

National Conference Paper: 
  • Akin Eriş, B., Kımıloğlu, H. (2011), "Tüketicilerin Mobil Pazarlama Faaliyetlerine Yaklaşımı", 16. Ulusal Pazarlama Kongresi Bildiri Kitabı'nda yayınlanmak üzere kabul edilmiştir..
  • Kimiloglu, H. (2008), "Sürdürülebilir Tüketim ve Tüketimde Sadelesmenin Bir Yasam Biçimi Olarak Benimsenmesi: Kentli Çalisan Tüketici Kesimi Üzerine Bir Arastirma", 13.Ulusal Pazarlama Kongresi, Adana, Türkiye, 30 Ekim-1 Kasim 2008, ISBN: 978-975-487-150-0, ss.147-162.
  • Koç, A., Kimiloglu, H. (1999), "Türkiye’de Pazarlama Kavram ve Anlayisinin Gelisimi", Ulusal Pazarlama Kongresi Bildirileri, Mustafa Kemal Üniversitesi, Antakya- Hatay, Türkiye.